'I Love Doing Dishes' was created by Wieden+Kennedy London for Finish. It won GOLD at the Kinsale Sharks 2017, and was shortlisted at the Cannes Lions Festival 2017 fora Film Craft award.
Together with our team, we built and Decorated a total of 14 different kitchens, each with their own flair and style over at Black Island Studios in West London.
With limited prep time, we were focussed on sourcing not only a large amount of crockery and cutlery, but most importantly dressing props and interior decorations that told contrasting stories of lives lived around the world.
I LOVE DOING DISHES // FRIEND
The vision of our Designer was such that each Kitchen should have a distinctive look and feel based on different themes from countries around the world.
It was therefore important to present a variety of textures, shapes and palettes to decorate with. The spot was underpinned by the idea that people who don’t have dishwashers live in kitchen chaos. Plastics, ceramics, glassware and wooden items piled high enabled us to add to the drama of it all.
We had another stage dedicated to our sprawling prop store as we made use of over 4000 pieces of crockery presented on seemingly endless trestle tables for client selection. 1000’s of pieces of hand-selected cutlery and decorative accessories were picked by myself and my assistant to give us the broadest options styling on the day.
Thanks to Mark Connell and the MADE Workshop team for having me join them on one of my favourite jobs to date!
