Ideas, sets, spaces… you know the rest!
Ways we can work together.
FILM & TELEVISION
I’m a London-based Set Decorator and Designer working across film and television, from scripted productions for Netflix to entertainment shows for ITV. As a Designer, I shape the wider concept from the first references through to the finished space. My experience spans HETV, comedy, factual and light entertainment.
As a Set Decorator, I work closely with Production Designers and Supervising Art Directors to translate the visual language of a production across its sets. Working with my team, I use research, colour, texture, furniture and props to build layers of character, context and story.
CONTENT & ACTIVATIONS
Maybe it’s a podcast set. Maybe it’s a pop-up. Maybe someone’s promised the client a completely ridiculous prop and now we need to make it happen!
Over the past decade, I’ve created sets, spaces and visual worlds for commercials, branded content and live activations, working with internationally recognised brands.
I work with brands, agencies and creators, bringing together concept design, sourcing, styling, fabrication and installation. Big or small, I build the right team, manage the practicalities and keep the creative ambition. aligned with the budget.
CREATIVE DIRECTION
As a Creative Director, I define the core concept and overarching visual direction, considering the brand guidelines, target audience, campaign objectives and wider marketing strategy. From there, I establish the narrative, tone and visual identity that guide every part of the project.
I bring together and brief the right creatives and makers, translating the vision into a clear framework for design and production teams to develop and deliver. I remain involved through key reviews, keeping the work coherent and aligned as it moves into production.
It’s a pleasure to meet you!
Trained in Performance Design at Central Saint Martins, I’ve spent the past fifteen years creating sets, spaces and environments across film, television, commercials, branded content and live experiences.
My work spans Set Decoration for Emmy Award-winning series for Netflix and Disney, alongside Production Design, Art Direction and creative development for brands and agencies.
Whether I’m designing for screen, shaping ideas in a deck for a brand activation or developing a weird and wonderful prop, I’m drawn to projects that invite people into a world and give a story room to unfold.
I enjoy the process as much as the finished space: finding the right people, materials and practical solutions to make an ambitious idea work. Over the years, I’ve built a trusted network of makers, suppliers, craftspeople and production colleagues who help me do just that.
Below are some clients I’ve worked with across my career.
LET’S GET YOUR PEOPLE TO CALL MY PEOPLE
When you're next crewing a television production, planning a brand activation or about to explore a new creative project, I'd love to hear from you.
Represented by Sara Putt Associates
+44 (0) 7814 113 794 | thestudio@maxwellfine.co.uk